OrbitalAds
No matter where you look, you will see people on their phones, tablets, and computers. By now, the average person is living in a partially digital environment—and these spaces are quickly becoming where they look for products and services.
With the worldwide switch to virtual platforms, digital marketing has quickly taken over as the leading way to reach customers and convince them to choose your brand. Let’s discuss what kind of digital marketing strategies are best for lead generation.
Digital Marketing Strategies to Know for Lead Generation
Marketing is a practice that prioritizes capturing the interest of customers, but digital marketing has a surprising amount of depth. Rather than focusing on standing out and gaining attention, digital marketing invites potential customers to learn more. Ultimately, this interest and point of connection convert directly into lead generation. Already, the global digital marketing market is expected to reach $786.2 billion between 2021 and 2026 because of the value it brings.
There are a few popular options when it comes to digital marketing strategies for lead generation:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Pay-Per-Click (PPC)
- Affiliate Marketing
- Influencer Marketing
Choosing the Best Digital Marketing Strategy (or Strategies) for Your Company
Although there is a growing list of popular ways to approach digital marketing, no one can tell a company exactly what is suitable for its brand. When choosing the best strategies for your company, you will want to consider your audience, your resources, and your budget. Let’s take a look at what these options offer and whether or not they are a good choice for you.
Search Engine Optimization
Search engine optimization is a great way to increase your website’s rank on search engines and make it easier to discover you. However, it does require an investment in some way—either time or money.
You can use the time to create great and optimized content that will help your website to grow and reach more people. Keeping a regular posting schedule and adding pages to your website can make for a great strategy. It means that this approach is technically free. However, many businesses choose to outsource their SEO work to trained professionals for a fee.
Social Media Marketing
As long as you have a little creativity and some time, social media marketing is another effective approach that can be managed on a budget. This makes it highly accessible to most businesses. Regular content posts and a free social media account can be a great way to generate new leads. Since the average person spends 2.5 hours a day on social media, it has a lot of potentials.
Pay-Per-Click
PPC can be highly effective, but it does require a budget. Google Ads, in particular, are highly popular. Even though you only pay when people click, your budget can influence how likely you are to win a bid with these ads. Ultimately, a higher budget will help you to gain a competitive edge against others who are trying to use the same strategy.
Affiliate Marketing
Some websites have quite a bit of traffic and have content creators that people already trust. Affiliate marketing is an effective strategy to leverage existing audiences for your gain. This is a great way around traditional paid ads.
With this approach, you should expect to pay a fee of some kind. However, depending on the agreement, you might just end up offering a percentage of every sale they contribute to.
Influencer Marketing
Most modern people have at least a few social media influencers that they follow for various reasons. Fitness influencers, beauty influencers—you name it. There are plenty of influencers in every niche, and these individuals will help get your products and services in front of their audiences for a fee. Companies can pay as little as $10 and as much as $10,000 per post.
The “Best” Strategy—is it Real?
Saying that any single strategy is the best when it comes to digital marketing and lead generation is really not possible. Every company has the best option for them, but what that option is will differ. Depending on whom you want to reach, how much time you have, and how much money you have to spend, there are different options that will work for you.
Improve Your Digital Marketing Efforts with OrbitalAds
At OrbitalAds, we help businesses to take their digital marketing efforts further. Using marketing automation and optimization, we make it easy for businesses to refine their practices and enhance their results. From search engine optimization to ads, we can always help you to take your strategy and maximize its impact.
Contact us today to learn more!
