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Businesses are looking to make their next sale, but they need people to sell to. Lead generation helps brands to find potential customers and convince them that their brand is the right choice. What is B2C lead generation, and how can you get started? Let’s find out!
Understanding B2C Lead Generation
Business-to-consumer (B2C) is a business model that prioritizes reaching customers directly. The market for B2C businesses is expected to reach $8.8 trillion by 2026. While brands used to rely on getting into stores or prominent platforms, now companies can find ways to connect directly with customers.
B2C lead generation is the act of creating leads for B2C businesses. What this really means is generating leads with your customers directly. You want to reach your customers and entice them to look into any products or services that you may offer—then you want them to make the purchase.
With B2C lead generation strategies, you can find potential customers and convince them to take a chance at your brand.
7 B2C Lead Generation Strategies to Use in 2023
If you are selling directly to consumers, you have to find effective ways to address them. Since you cannot count on them to see your products on shelves (unless you are offering that as well), you must find a way to directly address them. Then, you need to use an approach that convinces them to learn more.
Let’s look at some modern B2C strategies.
Modern Content
Modern business thrives when sharing great content. In fact, most customers now expect brands to have a clear and consistent online presence with compelling content. For B2C lead generation, content is essential in all of its forms.
Content Types to Try:
- Social Media Posts
- Blogs
- Videos
- Games
- Interactive Digital Spaces
Cross Promotion
A modern marketing strategy should look like a giant web—one that is perfect for catching potential customers! To do this effectively, companies should be cross-promoting content across all of their available spaces.
This approach can lead customers to look at more of what you have to offer and help them to trust your brand even more. Cross-promotion can also be used with other brand partners to reach more people.
Platforms to Consider:
- Social Media
- Websites
- Affiliate and Influencer Spaces
Social Media
Most people have at least one type of social media account, even if it is just to keep in touch with friends and family. As long as your audience is on there, you can use social media to make that point of connection. Posting, sharing, liking, and responding to comments can be perfect for generating new leads.
Ads
Every day, most of us come across ads in different forms—like Google Ads. In real life and online, we constantly interact with ads—and many of them work. You can reach your audience by placing ads in the places they frequent. In the United States alone, ad spending for search engines amounts to over $46 million.
Ad Spaces Include:
- Social Media Platforms
- Search Engines
- Popular Websites
Landing Pages
In this day and age, every business should be working on landing pages. These helpful and insightful pages are full of information about products and services and lead customers to make a purchase. A good landing page can turn interested into a sale in minutes. These days, a landing page can cost between $75 and $3000.
Location Pages
People don’t just want products and services. A lot of the time, they want products and services in their area. Location pages are a great way to speak directly to local audiences and convince them to choose your company over competitors in the area.
Website Optimization
In the past, only major companies had high-quality websites. Now, every company is just one free website builder away from a great-looking website that has plenty of information.
With these tools available, more businesses of all sizes are introducing compelling websites that reach customers through search engines and show off their brands. One good website can go a long way!
Optimize Your Strategy and Get More Leads Using OrbitalAds
Before you can make your first sale, you have to be able to reach the consumers whom you want to connect with. Lead generation is easily the most important focus for any modern business, whether you are considering paid search or social media posts.
Lead generation often determines how brands grow in the modern world. To get the most out of your strategies and enhance every process, use OrbitalAds as a part of your strategy. We automate and optimize, making it easy for you to establish connections and make the sale!
