OrbitalAds Blog

What is the Importance of Lead Generation in the Telco Industry?

The telecommunications industry plays a crucial role in the modern world as we know it. With an estimated market...

What Are Paid Search Strategies to Generate Leads?

Paid search is easily one of the most popular approaches to modern digital advertising, and companies of different sizes are using it to find success. With paid search, businesses...

How To Get Started With Google Ads?

One of the best ways to generate profits is through Google Ads. Since there are a lot of advanced settings and features, Google Ads is not aimed at beginners or people with little...

Tips to Optimize Google Ads Local Search Campaigns

It's no secret that Google Ads local search is a great way to target your ideal customers in a specific geographic location. We see it as a great alternative for businesses that...

How To Manage High Volumes of Keywords in No Time (Google Ads)

Before taking the next step in keyword management, it’s essential to start with the foundation of your planned campaign. Aligning your keywords with your business goals will help...

How to Manage Keywords in Google Ads

Nothing is more important than keywords in the world of pay-per-click (PPC) advertising. 

How To Identify the Best Niche Keywords for Paid Search Campaigns With OrbitalAds

What Are Niche Keywords? Essentially, niche keywords are highly specific long-tail keywords. You use them to make search results more relevant to whoever's conducting the search....