Effective Lead Generation Strategies for B2C Marketers
B2C companies aim to offer products and services to their customers directly–but first, they have to reach them. Lead...
OrbitalAds Blog
How to Reduce Manual Work in Google Ads?
How to Reduce Manual Work in Google Ads?
Sep 7, 2022 ·
2 minute read
Manual work is usually one of the most frustrating activities with every Google Ads campaign if you don't know what you're doing or don't have enough time. If you're not utilizing...
Best Tools to Automate Marketing Processes for Startups
Best Tools to Automate Marketing Processes for Startups
Sep 7, 2022 ·
3 minute read
Finding tools to automate marketing processes can be challenging. This is especially true if you're looking to attract new customers. When you're just starting, there are various...
How to Deal With Landing Page Experience to Increase Quality Score in Google Ads?
How to Deal With Landing Page Experience to Increase Quality Score in Google Ads?
Jul 21, 2022 ·
3 minute read
A landing page experience is the most important factor for every advertiser. Several factors are considered when you want to run ads with Google Ads. Some of them include the...
Pros and Cons of Performance Max Campaigns
Pros and Cons of Performance Max Campaigns
Apr 26, 2022 ·
3 minute read
Performance marketing is an attractive way to make money online. You can generate leads and sales for your business for just a small investment. But does the positive return on...
How to Create the Best Google Ads Campaign
How to Create the Best Google Ads Campaign
Mar 16, 2022 ·
4 minute read
Nowadays, the main problem is that your competitors are using the same search terms and keywords as you. Therefore, you need to know how to create a Google Ads campaign and how to...
How to Rock a Lead Generation Campaign in Paid Advertising
How to Rock a Lead Generation Campaign in Paid Advertising
Mar 2, 2022 ·
3 minute read
A lead generation campaign is the process of capturing and replicating interest in a service or product to generate potential customers. In this instance, we’re talking about ...
How does Google Ads work? 5 tips that you cannot miss
How does Google Ads work? 5 tips that you cannot miss
Mar 2, 2022 ·
5 minute read
Every day, billions of searches are performed on Google. This huge number of searches perfectly demonstrates the amazing opportunity you have at your fingertips… if you know HOW...
Microsoft Advertising Keyword Automation: Everything You Need To Know
Microsoft Advertising Keyword Automation: Everything You Need To Know
Nov 4, 2021 ·
2 minute read
The Microsoft Advertising Platform is a cloud-based advertising platform that simplifies the process of managing, measuring, and optimizing your digital marketing campaigns in the...
Pros and Cons of match type structures in Google Ads
Pros and Cons of match type structures in Google Ads
Oct 26, 2021 ·
2 minute read
What is match type campaign structure in Google Ads As we saw in our post about keyword match types, Google Ads provides us with a lot of options when it comes to targeting search...